A 301 permanent redirect is designed to be cached “forever” by browsers, making them notoriously hard to “flush” for all users at once. Because the redirect is stored in the users’ local browsers, you cannot immediately force everyone’s cache to clear.
However, you can immediately remove the redirect on the server and use strategies to encourage browsers to update. Here is how to flush it:
1. Remove the Redirection (Server-Side)
-
.htaccess(Apache): Find and remove or comment out the line (#) in your.htaccessfile, usually labeled asRedirect 301orRewriteRule.- Nginx: Modify your server block configuration to remove the
return 301directive and reload Nginx. - WordPress: Deactivate any caching or redirection plugins (e.g., Redirection, Yoast SEO) that might be holding the old rules.
2. Force Cache Refresh (The “Reverse” Method)
The fastest way to fix this for users who already visited your site is to create a temporary (302) redirect in the opposite direction.
-
- Old URL
→right arrow
→
New URL (Old 301)
- New URL
→right arrow
→
Old URL (New temporary 302)
- Why this works: The browser realizes the “permanent” direction has changed, breaks the cache loop, and fetches the fresh, non-redirected content.
- Old URL
3. Clear CDN Cache (Cloudflare/CloudFront)
If you use a Content Delivery Network (CDN), it is likely caching the 301 response.
-
- Log into your Cloudflare account.
- Go to Caching > Configuration.
- Click Purge Everything.
4. Remove HSTS Security Policies (If Applicable)
If your site redirects from HTTP to HTTPS, Chrome might have cached an HSTS policy.
-
- In Chrome, go to
chrome://net-internals/#hsts. - Under “Delete domain security policies,” enter your domain name.
- Click Delete.
- In Chrome, go to
5. Clear Search Engine Cache (SEO)
To ensure Google stops sending users to the old, redirected page, you must tell them the page is back.
-
- Go to Google Search Console.
- Use the URL Inspection Tool to request indexing of the original page.
6. User-Side Fixes (For Immediate Testing)
While you cannot force users to do this, these are the steps to clear the redirect for yourself:
-
- Chrome/Edge: Open Developer Tools (
F12cap F 12
𝐹12
), go to the Network tab, and check Disable cache. Keep DevTools open and refresh.
- Chrome (Android): Visit
chrome://net-internals, select “Clear cache”.
- Chrome/Edge: Open Developer Tools (
Summary Checklist
| Action | Purpose | Speed |
|---|---|---|
Remove .htaccess/Nginx rule |
Stops server from sending redirect. | Instant |
| Purge CDN Cache | Removes redirect from intermediate servers. | Instant |
| Set Reverse 302 Redirect | Forces browser to break its 301 cache. | Instant |
| Google Search Console | Removes redirection from search results. | Hours/Days |
Note: 301 redirects are intended to be permanent, so it may take time for all user browsers to update if they do not revisit your site soon.
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