Rakim Mayers, better known as A$AP Rocky, has partnered with rewards platform Bilt to celebrate the upcoming release of his long-awaited fourth studio album, “Don’t Be Dumb.“
Announced Dec. 26, the collaboration features a Bilt-exclusive vinyl record designed by Rocky. The album design reflects his connection to Harlem and ever-evolving artistic flair. The vinyl is available for pre-order through the Bilt app and website for members of its rewards program.
As part of the partnership, Bilt is hosting a special edition of its monthly game show “Rent Free” in which Rocky will participate as a contestant, said the press release. Members nationwide can win free rent payments of up to $2,500. The top 10 winners will receive signed copies of the exclusive vinyl. Hundreds more members are eligible for bonus Bilt points through participation.
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Additionally, the company will cover January 2026 rent for all tenants of a Harlem apartment building where Rocky spent his teenage years. The donation is intended to support the community that influenced the artist’s early life and alleviate housing costs during a typically expensive period of the year.
“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” Rocky said in a press release. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means,” he continued.
In a statement, Bilt’s founder and CEO, Ankur Jain, said Rocky’s Harlem roots align with the company’s mission to connect residents with meaningful cultural experiences.
“Rocky embodies what we believe at Bilt: your neighborhood isn’t just where you live, it’s what fuels your creativity, your ambition, your entire trajectory,” he said.
AS@P Rocky’s album “Don’t Be Dumb” is out Jan. 16, 2026.
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