B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business
As we stand at the brink of 2024, let’s play a game I call “Back to the Future of B2B Marketing.” We’ll peek into the rearview mirror at last year’s…
How CMOs Can Defend Marketing Dollars in a Time of Dwindling Budgets
Gartner’s 2023 CMO Spend and Strategy Survey revealed a stark reality: 71% of CMOs believe their 2023 budgets are inadequate to fully realize their strategies. And a significant 75% are…
How to Future-Proof Your SEO Strategy: Decoding the True State of Generative AI SEO with Expert Eli Schwartz.
Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here.…
[Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top
If you cast your mind back to a decade ago, most SaaS companies treated pricing and packaging as an afterthought when it came to their growth strategy. They would often…
The 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond
Over the last year, the SaaS world has experienced several unwelcome trends: rising costs of acquiring net new ARR, the highest churn rates in recent history, and immense pressure to…
Sales Hiring Crystal Ball: How to Hire Sales Leaders Who Thrive
Editor’s Note: This is the second article in a two-part series on the future of SaaS sales. You can read part one here. I recently caught up with an investor…
Mastermind: Join an Exclusive SaaS Founder Community
We know that founding a company can sometimes be a long and lonely journey. That’s why we started Mastermind, an exclusive SaaS founder community. Mastermind gives early- and expansion-stage founders…
Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs
Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here.…
[Report] 2023 SaaS Benchmarks: A New North Star, Monetizing AI & Pockets of Resilience
Today we’re excited to launch our seventh annual edition of the SaaS Benchmarks Report in partnership with Paddle. This year’s report features data from more than 700 participants on a…
How to Maximize ROI on Your Early Paid Advertising Efforts
So, you want to use paid advertisers.ng By ADNG.NG CHEAPEST SOCIAL MEDIA ADS TO TOP FB IG USERSs for your early-stage B2B startup to drive user sign-ups or contact sales.…
How to Write a SaaS Homepage that Actually Converts
Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here.…
What’s Next for Sales? 6 Steps to a Sustainable Sales Practice.
Every week I have conversations with investors that usually go something like this: Me: “What are you seeing in your portfolio.” Them: “The rocky ride isn’t over yet.” Me: “Tell…
SaaS Packaging 201: 9 Advanced Lessons for Better SaaS Packaging
Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here.…
How to Hack Your Way to a World-Class Product Marketing Org
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross functionally, translating the needs of the customer into items on…
How to Hire a Product-Led Sales Leader – at Every Stage
The world of sales continues to evolve with the popularization of product-led growth (PLG). PLG is an end-user-focused growth model in which the product itself drives acquisition, activation and expansion.…
Product-led Sales: An In-depth Blueprint for Action
Product-led sales (PLS) is a go-to-market motion that acquires prospects efficiently through a self-serve (freemium or trial offering) and converts them into paying customers through a sales-assisted or sales-led approach.…
The Marketing Playbook I Helped Create Doesn’t Work Anymore. Here’s the New B2B Marketing Playbook.
You’d think that all the new tools and digital channels we have these days would make B2B go-to-market (GTM) easier. But the reality is quite the opposite. CMOs and revenue…
Meet Our Newest Investments: Chargeflow, Parabola, PartsTech & Voiceflow
OpenView invests at the expansion stage – the challenging growth period between seed and series C – when the stakes are high and decisions need to be made quickly. At…
Avoid These Common CAC Payback Period Mistakes
CAC payback period – the amount of time it takes (in months) to recoup the costs of acquiring a new customer – used to be one of those wonky SaaS…
Pleo’s Haresh Bajaj on How PLG + Sales Put the Company on the Path to Crossing €100M ARR
Pleo is a European business spend management solution (think: digital receipts, expenses, invoices). Founded in Copenhagen in 2015, Pleo serves 16 markets across Europe and works with companies from startup…